Michael Jordan watched a $173 million investment pay off in the CFP Championship.

In 2015, Michigan coach Jim Harbaugh famously answered a phone call from a "Michael Jordan," not knowing if he was speaking with one of the greatest basketball players in history or a teenage offensive lineman with the same name.

Harbaugh passed on the offensive lineman, and to make matters worse, the lineman went to Michigan's bitter rival, Ohio State. 

But Harbaugh did land an apparel-brand deal: Michigan and Jordan Brand agreed to an 11-year contract for up to $173 million.

"When we first started here, a shoe contract was up," Harbaugh said Dan Patrick in 2018.

 "There are plenty of decent shoes out there, etc. My son Jay came up with the idea. 

He says, 'There's no Jordan football school. "That would be pretty awesome."

That's why the Wolverines wore Jordan Brand jerseys and football gear as they faced Washington in the CFP National Championship game on Monday, providing Jordan a huge return on his investment. 

Nine years after Jordan's name appeared on Harbaugh's phone, Michigan defeated Washington 34-13 to win its first national championship since 1997.

The Jordan Brand Instagram feed got in on the fun, posting a variety of stories from the University of Michigan watch party at Ann Arbor's Crisler Center. 

The Jumpman logo in Michigan's profile photo was in blue and maize the day after the team's victory.

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